Is AI brand visibility the same as brand awareness?

No. Brand awareness is whether people recognize you. AI brand visibility is whether answer engines name you when they explain the category.

Which assistants does this cover?

Any assistant that writes an answer instead of a list of links, including Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity.

What is AI brand visibility?

AI brand visibility is how often an AI answer mentions, cites, or recommends your business when someone asks a question in your category. It is not a Google ranking. A page can rank and still never be named in ChatGPT, Gemini, Perplexity, or an AI Overview.